Here at Maxim, we count ourselves very lucky to be located right in the heart of Newcastle CBD.
We’re a stone’s throw from top-notch dining and bars, art galleries, cafes, parks and prime beaches. We’ve even got views of the ocean from our office. Plus, we have the Hunter Valley wineries in easy reach.
But it’s not just about amenities. Newcastle and our wider region is a great place to do business. There are so many diverse industries, and so many opportunities.
One of these opportunities is expansion through winning contracts and attracting investments and partnerships. Another is taking advantage of the fantastic lure of where we live to attract skilled professionals from out of town to your business.
According to a recent study by Gartner (2024), location and work-life balance are the biggest drivers of employee attraction in Australia.
This means showcasing Newcastle and the Hunter region as a great place to live and work might just help position you as an employer of choice.
Sydney is losing it’s attraction for many. Despite being a beautiful city, the cost of living, traffic, a poor work-life balance and lack of a feeling of community are driving people to seek greener pastures elsewhere, and our region ticks the boxes.
While once upon a time, the job opportunities here may have been fewer, today, industry and business are thriving. And the lifestyle here can’t be beaten.
So when you’re trying to attract new talent, make sure you’re selling location, location, location!
To make promoting where we live easier, whether you’re attracting skilled professionals or seeking business opportunities, our friends at Out of the Square (OOTS) have created an initiative called ‘Region Ready’ that’s doing just that.
The initiative includes a dedicated ‘Region Ready’ website and a downloadable video that not only shows the beautiful scenery and cityscapes of Newcastle and the Hunter but also offers some great stats on our region and how business and industry are booming.
Anyone is free to use it on their website or any business, promotional or recruitment-based communications, so we recommend you check it out. You can even speak to OOTS about customising the resource to your business.
Interested to know what’s in the video? Here are the facts and statistics about the Hunter region it pulls out:
When you lay it all out like this, it really makes us proud to call this place home.
If you’re looking to expand or attract top talent, make sure you’re taking advantage of OOTS' fantastic resources and these figures, putting your location front and centre and highlighting what our city and region has to offer. We certainly will be!
If you want to explore current potential opportunities for your business, contact your Maxim advisor or reach out to our team.